It’s that time of year when people make New Year’s resolutions.
As part of our annual Brand Keys Customer Loyalty Engagement Index (the 2021 survey examining 94 categories and nearly 900 brands will be available January 19th) we also ask thousands of consumers whether and what they’re planning for their New Year’s resolutions.
And, since we speak to so many people, we did a drill-down into a segment of brand and marketing professionals and asked them what resolutions they were going to make, so we invite you to take a look at what they had to say here.
Resolutions, it turns out, are tough. Nearly 70% of people make some. But, alas, 94% of people give up after 20 days, 80% fail by the second week of February, and only 10% end up keeping them. That’s because it takes approximately 78 days for a real lifestyle change to kick in.
Whatever’s on your list, whatever you’ve come up with, we wish you all a successful and healthy 2021. And may any minor nuisances you run into, last only as long as the average resolution!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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