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When Loyalty Matters, Aim for the Category Ideal

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When Loyalty Matters, Aim for the Category Ideal

By Robert Passikoff|2026-10-20T15:50:19+00:00October 18, 2026|Comments Off on When Loyalty Matters, Aim for the Category Ideal

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About the Author: Robert Passikoff

About

Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

New York, NY | Dublin | Dubai | London | Madrid | Sydney | Tokyo

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