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What Happens When Brands Chase the Wrong Numbers

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What Happens When Brands Chase the Wrong Numbers

By Robert Passikoff|2023-07-25T23:28:51+00:00July 21, 2023|Comments Off on What Happens When Brands Chase the Wrong Numbers

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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