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The role of brand: COVID-19 vaccines

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The role of brand: COVID-19 vaccines

By Robert Passikoff|2021-05-07T15:10:53+00:00April 27, 2021|Comments Off on The role of brand: COVID-19 vaccines

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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