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Research: Politics Giving Brand CMOs Nightmares

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Research: Politics Giving Brand CMOs Nightmares

By Robert Passikoff|2022-10-31T15:39:36+00:00October 31, 2022|Comments Off on Research: Politics Giving Brand CMOs Nightmares

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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