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Performative or Patriotic? What Today’s Most Trusted Brands Get Right

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Performative or Patriotic? What Today’s Most Trusted Brands Get Right

By Robert Passikoff|2025-06-10T18:26:26+00:00June 10, 2025|Comments Off on Performative or Patriotic? What Today’s Most Trusted Brands Get Right

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About the Author: Robert Passikoff

About

Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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