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Passikoff: Victoria’s Secret is a Study in Market Tone-Deafness

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Passikoff: Victoria’s Secret is a Study in Market Tone-Deafness

By Robert Passikoff|2021-07-05T13:54:53+00:00June 29, 2021|Comments Off on Passikoff: Victoria’s Secret is a Study in Market Tone-Deafness

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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