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Passikoff: Leading with Brand Values

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Passikoff: Leading with Brand Values

By Robert Passikoff|2021-08-02T15:59:36+00:00July 27, 2021|Comments Off on Passikoff: Leading with Brand Values

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About the Author: Robert Passikoff

About

Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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