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Passikoff: Consumer Expectations are the North Star

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Passikoff: Consumer Expectations are the North Star

By Robert Passikoff|2021-02-25T01:34:29+00:00February 23, 2021|Comments Off on Passikoff: Consumer Expectations are the North Star

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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