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Passikoff: Brand Slogan Hits … and Misses

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Passikoff: Brand Slogan Hits … and Misses

By Robert Passikoff|2021-10-22T17:00:06+00:00October 19, 2021|Comments Off on Passikoff: Brand Slogan Hits … and Misses

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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