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How To Avoid Bankrupting Your Brand or What Happened to JC Penney?

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How To Avoid Bankrupting Your Brand or What Happened to JC Penney?

By Maknet Support|2020-11-18T19:52:26+00:00May 26, 2020|Comments Off on How To Avoid Bankrupting Your Brand or What Happened to JC Penney?

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About the Author: Maknet Support

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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