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Delta, Nike, Haagen-Dazs: Why They’re Losing Loyalty

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Delta, Nike, Haagen-Dazs: Why They’re Losing Loyalty

By Robert Passikoff|2026-01-13T03:22:34+00:00January 12, 2026|Comments Off on Delta, Nike, Haagen-Dazs: Why They’re Losing Loyalty

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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