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Ben & Jerry’s sues parent company Unilever; PR pro says the two may reach a breaking point

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Ben & Jerry’s sues parent company Unilever; PR pro says the two may reach a breaking point

By Robert Passikoff|2022-07-27T01:02:11+00:00July 26, 2022|Comments Off on Ben & Jerry’s sues parent company Unilever; PR pro says the two may reach a breaking point

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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