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A Longitudinal View of Brand Loyalty Across 25 Years of Data

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A Longitudinal View of Brand Loyalty Across 25 Years of Data

By Robert Passikoff|2021-12-09T03:54:34+00:00December 6, 2021|Comments Off on A Longitudinal View of Brand Loyalty Across 25 Years of Data

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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