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‘Can’t put a genie back in a bottle’: brand experts on Adidas’s lawsuit over Ye contract

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‘Can’t put a genie back in a bottle’: brand experts on Adidas’s lawsuit over Ye contract

By Robert Passikoff|2023-05-02T14:50:53+00:00May 1, 2023|Comments Off on ‘Can’t put a genie back in a bottle’: brand experts on Adidas’s lawsuit over Ye contract

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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