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Predicting Brand “Disappointment”

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Predicting Brand “Disappointment”

By Robert Passikoff|2023-04-25T16:02:47+00:00April 25, 2023|Comments Off on Predicting Brand “Disappointment”

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About the Author: Robert Passikoff

About

Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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