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The Dangers of Celebrity-Sell

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The Dangers of Celebrity-Sell

By Robert Passikoff|2022-05-25T14:30:53+00:00May 25, 2022|Comments Off on The Dangers of Celebrity-Sell

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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