Some marketers say they get their best, new ideas during exercise. Others, during a cool-down and dopamine high in the shower. Others sitting at their desks. You never know when inspiration will strike.
Here’s one who offered up a best, new idea after their morning run. Except it wasn’t. A “best” idea, we mean.
Best? Nope. New? Not even close! On the upside, it was pretty self-evident. Or should have been.
It’s a short parable about loyalty, customers, and brand success we call “Run, Brand, Run.”
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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