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Emotion Has Overtaken Reason in Choosing Brands

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Emotion Has Overtaken Reason in Choosing Brands

By Robert Passikoff|2022-01-24T17:22:25+00:00January 24, 2022|Comments Off on Emotion Has Overtaken Reason in Choosing Brands

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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