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New study points to customers redefining brand loyalty

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New study points to customers redefining brand loyalty

By Robert Passikoff|2021-10-10T18:05:08+00:00October 8, 2021|Comments Off on New study points to customers redefining brand loyalty

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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