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Passikoff: Market Research Has to Earn Its Place at the Table

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Passikoff: Market Research Has to Earn Its Place at the Table

By Robert Passikoff|2021-08-09T15:58:08+00:00August 3, 2021|Comments Off on Passikoff: Market Research Has to Earn Its Place at the Table

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About the Author: Robert Passikoff

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.

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