About Brand Keys

Brand Keys specializes in powerfully predictive brand equity, emotional engagement and customer loyalty metrics that are leading-indicator metrics, predictive of future in-market consumer behavior. These metrics are extraordinarily accurate in their ability to predict brand “flightpaths,” sales, share, and brand profitability.

Our methodology is grounded in psychology and a higher-order statistical algorithm that allows brands to identify, measure, and leverage both emotional and rational factors that form the path-to-purchase drivers that genuinely engage consumers and reinforce positive behavior toward the brand.

Brand Keys can help streamline existing efforts to evaluate, optimize, and predict customer values 12 to 18 months ahead of the curve. That means possessing insights long before they show up in tracking studies, are articulated in focus groups, or are employed by your competitors!

We are your partner. We recognize that no two relationships are the same. But what is consistent is our knowledge of the values that drive customer loyalty and emotional engagement in your category. We uncover what consumers truly expect from your brand and identify the forces that drive purchase decisions.

Brand Keys has been the recipient of a Gold Ogilvy, three Great Minds awards, and two Innovator of the Year awards from The Advertising Research Foundation, the Beacon Award from the Association of National Advertisers, and an MVP Researcher of the Year award from the Sentry Group.

• Predictively identify shifts in category dynamics
• Help significantly differentiate your brand from the competition
• Measure real brand health
• Position your brand for success
• Provide access to the most accurate loyalty assessments available anywhere
• Turn your tracking into prediction
• Pinpoint new shopper insights
• Optimize UX and CX initiatives
• Identify “shortcuts” on customer journey maps
• Conduct predictive communications and advertising testing
• Streamline marketing accountability and ROI calculations
• Amplify ideation, innovation, and alignment development
• Identify ROI-based partnerships and sponsorships
• Create more effectual strategic “blueprints” for Brand Architectures
• Via the Brand Keys Media GPS, identify precisely where and how they brands can amplify engagement and loyalty through advertising and communications, allowing brands to make more-informed investments and identify platform-specific messaging and media placements that drive the most sales across each media platforms

• We love loyalty and have been a thought-leader in the field for over 35 years.
• Your brand must always be the beneficiary of the research exercise.
• Satisfaction is table stakes. It’s what someone did last time. Loyalty is about what they’ll do the next time. And the time after that!
• We will always provide you with timely, cost-effective, and future-focused metrics.
• Brand Keys believe insights should correlate highly with consumer behavior and sales. That’s what great research should do.
• Recognize consumers talk to each other before they talk to brands, so emotional values are critical to measure and leverage.
• Understand the demonstrable difference between “engagement” and “entertainment,” and how much that difference matters.
• Believe any brand can find anyone on any device. But reaching a customer and engaging with one are two distinctly different things.
• Understand the world moves at the speed of the consumer and the need for brands to sustain a competitive advantage becomes more important every day.

• Identify a category-specific ideal that describes how customers really view a category, how they will evaluate brands in the category, and how they will ultimately buy in the category.
• Measure unconstrained-by-reality consumer expectations.
• Use an independently-validated algorithm that includes psychological inquiry and a 3-step, higher-order statistical analyses.
• Assessments are 100% respondent-driven.
• Our model has a test/re-test reliability of 0.93 off National Samples in the US and the UK.
• Is recalibrated every 5 years.
• Has B2B, B2C, and D2C applications.
• Has been used in 35 countries around the world.
• Complex, emotionally-derived metrics are delivered as uncomplicated output.
• Augmented by our Media GPS, adds media consumption of your brand’s marketing and advertising efforts to the loyalty evaluations.

We are able to predict business outcomes with exceptionally high correlations (0.80 to 0.901) to customer traffic, sales, brand profitability, and associated KPIs.