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The Consumer Packaged Goods (CPG) category is big. Mind-bogglingly big. CPG contributes $2–2.5 trillion to U.S. GDP. It supports 22+ million jobs. It’s the nation’s largest manufacturing sector by employment. So, as a “category,” it has a lot at stake. Consequently, CPG loyalty matters.

So much, we believe it’s time to rethink what loyalty can do for the entire category. We invite you to read our inaugural CPGMatters column, “When Loyalty Matters, Aim for the Category Ideal” here: https://tinyurl.com/3ja7p873

Yeah. Loyalty matters. Big-time.

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.