In the past year, understanding loyalty levels to AI brands has become more important for
several strategic, psychological, and economic reasons — especially as AI becomes more
embedded in consumers’ daily lives and business operations.
To that end, Brand Keys applied its independently validated methodology to examine AI brand
loyalty — marking the first structured measure of its kind. This study of 2,008 regular AI users
drawn from the 9 U.S. Census regions, which provides an empirical view of how users connect
both emotionally, rationally, and behaviorally with leading AI platforms.
Read more about Brand Keys AI Loyalty study here: https://brandkeys.com/wp-content/uploads/2025/11/AI-Brand-Loyalty.pdf
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