This year there have been shifts in consumers’ perceptions of what – and how – they think about innovation. Big shifts.
We invite you to read Sarah Mahoney’s Marketing Daily take, “Consumers Favorite Innovators? Taylor Swift, Smucker’s, And Ozempic” of our 21st annual, 2024 survey here: https://www.mediapost.com/publications/article/395047/consumers-favorite-innovators-taylor-swift-smuc.html
A list of this year’s top-50 innovators by sector can be found here: https://tinyurl.com/mz2mtaa2
And see which brands consumers think are putting dings in the universe!
Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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