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Brand Keys Fashion Brand Index

About the Study

With every fashion option from t-shirts to the latest couture just a keystroke away, brand meaning is becoming a larger factor in the buying decision. According to Brand Keys tracking research, a similar trend is revealing itself across numerous product and service categories as consumers seek out meaningful brands that stand for something.

Particularly in the fashion arena, luxury brands associated with legacy and emotional appeal seem to engage the customer better. In fact, luxury fashion brands have reached their highest level of consequence since the 1960s.

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