If They Donāt Get Your Name Right, Is It Good Advertising?
Most of what Brand Keys looks to leverage for clients [...]
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Predictive Metrics Only Work If They Actually Predict Something!
If that sounds self-evident, before you go, āwell, duh,ā think [...]
2020 Loyalty Leaders List: Pandemic Fortifies Loyalty For Some, Kills Off Others
The COVID-19 and economic pandemics have disrupted everything. How we [...]
About Brand Keys
Brand Keys is a global research-based senior consultancy [...]
MLBās Most (& Least) Loyal Fans. The Dynamics of Root, Root, Rooting For the Home Team.
The Major League Baseball season opened this week with the [...]
Basketballās Most-Loyal Fans
The 2015 NBA playoffs are just underway, and while it [...]
With Higher Marketplace Expectations, Apple Puts Up āOn Saleā Sign, RIM Puts Up ‘For Saleā Sign
You canāt help but notice the speed at which technological [...]
Most Loyal Fans In Baseball
Last week the cry of āPlay Ballā echoed across the [...]
Baseballās Most Loyal Fans
Itās just like Yogi Berra said. āA home opener is [...]
Antidote For CMO Nightmares
Social Networks are under siege while social activism has reached [...]