Some CDC and Research Guidance For Thanksgiving. And the Demise of Black Friday
The Center for Disease Control’s Thanksgiving guidance recommends less travel, [...]
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What Happened? Successful Strategies, Marketing Misdeeds, and the Brands that Loved Them
Winston Churchill said, “however beautiful the strategy, you should [...]
2014 World Cup Soccer: The “Official” (& Unofficial) Game-Changer For The Sport And The Sponsors
This year was our 22nd year conducting the Brand Keys [...]
Shades of Ebenezer Scrooge! REI To Close Stores on Black Friday.
Here’s an idea. Close up your store on Black Friday. [...]
Marketing Mother’s Day 2015
“Tradition” is the watchword again this year when it comes [...]
Super Bowl 2015: Professors vs. Researchers
Since a good researcher always gives attribution, I want to [...]
Whether You Call It “Gray Thursday,” “Black Friday,” “Small Business Saturday,” “Sofa Sunday,” “Cyber Monday,” or “Giving Tuesday,” It’s All Just November
As Brand Keys (the only research consultancy that specializes in [...]
2014 Hispanic Holiday Shopping Survey: Feliz Navidad For Retailers
This holiday season Hispanic shoppers will make the difference between [...]
Are Bedtime Shoppers A Bad Bet for Target Brand?
There’s a saying that goes, “old poker players never die, [...]
To Err Is Human. To Forgive Divine. To Blame It On Someone Else Is Just Business.
When the waiting time for loading video got sluggish, Netflix [...]