Free Report: 25-Year Roadmap to Brand Loyalty
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To Err Is Human. To Forgive Divine. To Blame It On Someone Else Is Just Business.
When the waiting time for loading video got sluggish, Netflix [...]
Getting High With A Little Help From The Brand
In the same way cultural exemplars like music, film, and [...]
Coronavirus Brand Diagnosis: Keep Advertising And Marketing Your Brand
Yes, this is bad. Yes, this affects everybody. Yes, social [...]
Why NFL TV Ratings Are Down & Other Predictive Brand Stories
Last March we released our 2017 Sports Loyalty Index. According [...]
An Ounce of Loyalty Is Worth A Pound of Most Everything Else
Bottom line: mobile, digital, and social brands continue to exhibit [...]
Most Patriotic Brands in America
As this is an election year, issues regarding “patriotism” have [...]
Branding’s Golden Rule: Listen To The Voice-Of-The-Consumer. That’s All We Do.
Sure, every brand says it does this; that it’s customer-focused [...]
The Academy Award Winners And Losers. Odds For Movies And Odds For Ads
The 86th Academy Awards being broadcast this Sunday, March 2nd [...]
Most Patriotic People in America: 21st Century Version
Name anyone – alive or dead – you feel best [...]