Starbucks Revives The Unique Selling Proposition
The Unique Selling Proposition, or “USP,” is a marketing proposition [...]
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For Rent: Lots Of Space (Not Digital)
It was Andrew Carnegie who advised, “Invest in land. They’re [...]
Super Bowl Ad Engagement Playbook: Who Will Win, Lose, Or Draw?
It turns out not all TV programs are right for [...]
Mobile Shortens Holiday Shopping (Schedule And Spend) So You Have More Time To Be Thankful
Shopping for the holidays yet? Probably not. Our annual 2013 [...]
Problem: AT&T Losing Phone Customers. Solution: Take Two (Or More) Tablets & Call Me Next Quarter
It was Mark Twain who noted that names are not [...]
With Government Shut Down, Which Political Party Brand Takes Bigger Hit?
After years dealing with financial crises on a last-minute basis, [...]
Acquisition Of Nokia Phones Adds New Anti-Google Weapons to Microsoft Arms Race
Outgoing Microsoft CEO Steve Ballmer was quoted, “By the early [...]
Simpsons #1 Most-Watched Animated Show Among 18-49 Year Olds. With Re-Runs Worth A Billion Dollars!
In a recent Brand Keys survey among that most-desired of [...]
Which Brands Are Most Patriotic?
With July 4th soon upon us, many marketers are readying [...]
And Now For the Bad News: The U.S.’s Least–Engaging Brands
This past January Brand Keys announced the top brands that [...]