The Brand Authenticity Cycle
You know how it goes, Brand Authenticity = Product Authenticity [...]
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You know how it goes, Brand Authenticity = Product Authenticity [...]
More than a third (35%) of the 2016 Brand Keys [...]
Two weeks ago we reported 17 months of election coverage, [...]
If the title for this year’s Brand Keys Trends for [...]
The concept of emotional engagement is pretty straightforward. Consumers have [...]
Shakespeare answered that question with, “That which we call a [...]
OK, let’s say you have a 100% cotton dress shirt. [...]
OK, that any list of smartphones starts with Apple and [...]
Yesterday was Major League Baseball’s Opening Day. It's always a [...]
Clothing appears to be the gift-of-choice for Mother’s Day this [...]