The New (And Superfluous) Smartwatch: Everything You Ever Imagined And Nothing You Really Want
Comedian, Lewis Black, called it out: “This new millennium sucks! [...]
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Top-10 Most Engaging Brands of 2013 And How They Did It.
“Brand engagement” is how well a brand meets expectations that [...]
Hindsight May Be 20¢ a Ton But An Ounce of Prediction Is Priceless
It was humorist and social commentator, Will Rogers, who noted, [...]
Cyber Stick Ups At Target & Neiman Marcus (& Others) Discounts Brand Engagement. Up To 85% Off.
We figure that one in three of you are pretty [...]
Super Bowl Ad Engagement Playbook: Who Will Win, Lose, Or Draw?
It turns out not all TV programs are right for [...]
2014 Hispanic Holiday Shopping Survey: Feliz Navidad For Retailers
This holiday season Hispanic shoppers will make the difference between [...]
McDonald’s Arch Deluxe Redux
Well, not precisely the Arch Deluxe, but more about that [...]
Beer Manufacturers Are Getting Craftier
Someone once said, “Reality is an illusion caused by [...]
Chipotle’s Cure for the Norovirus
Chipotle is reeling from another norovirus outbreak. But according to [...]
The Half-Life of Innovation
The annual Brand Keys survey of consumer perceptions of 2016’s [...]