Announcing The 2014 Customer Loyalty Engagement Index: Better Meeting Expectations = Better Customer Loyalty. And A Better Bottom Line.
In this century itโs a sure thing that what delights [...]
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With Government Shut Down, Which Political Party Brand Takes Bigger Hit?
After years dealing with financial crises on a last-minute basis, [...]
Week #2 Of Shutdown Slices Political Party Brand Scores: Dems -10%, G.O.P. -17%
On the brand front in Shutdown Week #2, the Republican [...]
Coming Soon the Apple iPhablet (Maybe)
Four years ago, when we were examining leading-indicator values and [...]
Why Cheap Doesnโt Always Drive Sales
Hereโs our mantra: You need to know what people think, [...]
Problem: AT&T Losing Phone Customers. Solution: Take Two (Or More) Tablets & Call Me Next Quarter
It was Mark Twain who noted that names are not [...]
BlackBerry Brand Re-Boot Boots CEO
After months of looking for a buyer, BlackBerry has given [...]
Mobile Shortens Holiday Shopping (Schedule And Spend) So You Have More Time To Be Thankful
Shopping for the holidays yet? Probably not. Our annual 2013 [...]
Brand And Marketing Trends For 2014
It was management consultant, Peter Drucker, who advised the best [...]
If The Nike Brand Doesn’t Fit, LeBron Won’t Commit
Hard as it is to believe today, there was time [...]