Brand Keys Metrics Predicts World’s No. 1 Smartphone. Now What About The Watch?
For years we’ve written how emotional engagement and loyalty metrics [...]
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Happy Birthday to The Few, The Proud, The Marines. A Brand of Brothers.
Tuesday is Veterans Day, a celebration to honor America's veterans [...]
Which Brands Are Most Patriotic?
With July 4th soon upon us, many marketers are readying [...]
Simpsons #1 Most-Watched Animated Show Among 18-49 Year Olds. With Re-Runs Worth A Billion Dollars!
In a recent Brand Keys survey among that most-desired of [...]
Nike Nixes Ryan Braun Sponsorship
Nike dumped disgraced Milwaukee Brewers Ryan Braun, suspended for the [...]
Which Charity Is Best? How Corporate Giving Can Boost Branding, Sales
Everyone from Helen Keller to King Carl XVI Gustaf of [...]
Is Sears Serious? From Craftsmen, Kenmore, To Mid-Range Fashion Like Cheryl Tiegs, Back To Luxury Goods Like Jimmy Choo, And Now To Bondage Wear.
JCPenney is not the only major department store chain trying [...]
Acquisition Of Nokia Phones Adds New Anti-Google Weapons to Microsoft Arms Race
Outgoing Microsoft CEO Steve Ballmer was quoted, “By the early [...]
When It Comes To Fashion Brands, This Year Armani, Burberry, J. Crew Matter More, Ralph Lauren And Banana Republic A Little Less
It’s Fashion Week and the results of the 2013 Brand [...]
Are Burger King’s New Healthier Potatoes An Oxymoron?
Health Fact: someone 25 years old today will live 2.5 [...]