The Half-Life of Innovation
The annual Brand Keys survey of consumer perceptions of 2016’s [...]
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Q: What do you do when your brand gets stale? A: Find a fresh recipe that offers more than just product
McDonald’s is desperately looking to change the image of their [...]
Most Engaging Brands in the United States
Emotional engagement – a leading-indicator of consumer behavior, loyalty, sales, [...]
What Keeps CMOs And Brand Managers Up at Night? Answers Fight Off the Nightmares of Marketing’s Brave New World
Social Networks are under siege while social activism has reached [...]
Are Bedtime Shoppers A Bad Bet for Target Brand?
There’s a saying that goes, “old poker players never die, [...]
Which Came First, The Consumer or the Brand?
It was David Ogilvy who said, “Consumers don’t say what [...]
An Educated Consumer May Have Been Sy Syms’ Best Customer, But Today They’re More Difficult To Engage!
The 2014 Brand Keys Back-to-School report card is in: households [...]
The 7 Most Expensive Words in Business
Our third annual survey of 2016’s Most Innovative B2B Tech [...]
The Most Loyal Fans In Basketball
The 2014 NBA playoffs are just underway, and while it [...]
Acquisition Of Nokia Phones Adds New Anti-Google Weapons to Microsoft Arms Race
Outgoing Microsoft CEO Steve Ballmer was quoted, “By the early [...]