Brand Keys provides the most accurate loyalty and engagement data available anywhere, backed by decades of consistently proven success and independent validations.
Brand Keys has empirical evidence, modeling thousands of brands over the years, that its unique loyalty data accurately predicts business outcomes. Correlations with Brand Keys metrics to sales, profitability, upsells, foot traffic, and brand KPIs fall in the 0.80 to 0.901 range.
Brands not only gain deep insights into what they can specifically activate to grow their businesses, improve competitive positioning, and strategically increase KPIs but can also gauge their performance in relation to their competitive set, as well as aspiration brands in other categories.
Insights identified via the Brand Keys psychologically-based algorithm appears 12 to 18 months before they show up in traditional brand trackers, focus groups, and, more importantly, the marketplace.
Successfully applied and behaviorally authenticated in over 100 B2C, B2B, and D2C industry sectors, 1,100+ brands, in the U.S. and 35 countries around the world.
Brand Keys’ loyalty and engagement assessments have been independently validated by The Advertising Research Foundation, the Association of National Advertisers, ESOMAR, 24/7 Wall Street, and equity evaluation practices.