ARF First Opinion Research Review

In 2006, the Advertising Research Foundation conducted a comprehensive Research Review on the Brand Keys Loyalty/ Engagement Measurement Methodology. Click here to read the full ARF Research Review of the Brand Keys Brand Loyalty/ Engagement Measurement Methodology.

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C-MEEs: Cross-Media Engagement Evaluations

Media proliferation, new technologies, consumer media sophistication and new consumption patterns are forcing marketers to rethink traditional models of audience measurement. Nowhere is this truer than in the area of cross-media consumption. This paper presents a cross-media engagement evaluation (C-MEE) process that can be applied to any combination of media platforms for any product or service. The results of this research respond to the very real need to understand real consumer behavior and allow marketers to assess the true synergies available in an increasingly multi-media world. written by Robert Passikoff, Ph.D. and Don E. Schultz, Ph.D.

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Sense & Scent: Building Emotional Bonds Through Engagments Measurement

The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of todays “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Making it harder to continue with “Business-as-Usual.” Click here to read more on the new generation of fragrance consumers. By Robert Passikoff, PhD and Kerry O’Connor. 

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Advertising Research Foundation Audience [Me]surement 2.0 Conference June 2007

Media proliferation, new technologies, consumer media sophistication and new consumption patterns are forcing marketers to rethink traditional models of audience measurement. Click here to read more of what Robert Passikoff, President and Founder of Brand Keys, had to say at the June 2007 Advertising Research Foundation Audience Measurement 2.0 Conference. By Robert Passikoff.

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