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Sports Loyalty Results

The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

For more information on the 2014 Team Ranking by Category, please click here.

Watch for additional 2014 team rankings:

  • NBA will be available in late April
  • NHL will be available in time for the Stanley Cup and
  • NFL team rankings will be announced in September


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