By Robert Passikoff, Ph.D.
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Customers With Your Brand is a comprehensive and practical guide to leading-edge engagement, with leading-indicator research and planning. Today’s customers represent a new breed of hyper-informed, brand-savvy individuals. Brands that aren’t directly aligned with their values are doomed.
Predicting Market Success describes how any marketer can implement this system, explaining how loyalty research can help marketers “accurately hear” and interpret customers’ values and expectations – which then translates into engagement opportunities.
Companies using these sophisticated listening devices are gaining access to the most critical “conversation” of their brand’s life, allowing them to accurately predict future in-market behavior, engagement, loyalty, sales, and profitability.
Predicting Market Success demonstrates how today’s business leaders can apply loyalty-based models to any company.
Praise for Predicting Market Success
Engagement metrics that brand marketers can take to the bank.
–Dan Hanover, Editor and Publisher, Event Marketer Magazine
Offers all marketers a chance for engagement enlightenment.
–Scott Deaver, EVP, Cendant
Predicting Market Success provides an easy to understand manual for applying customer loyalty metrics to the brand.
–Bob Catell, Chairman & CEO, KeySpan Energy
Click here to read an excerpt from Predicting Market Success.
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