212.532.6028 loyalty@brandkeys.com

Sports Loyalty Index

About the Study

The Brand Keys Sports Loyalty Index gives apples-to-apples comparisons of the intensity with which fans support which leagues. Assessments correlate highly (0.80+) with fan viewership and purchase of licensed merchandise.

Go here to learn more about the Index, including information on how to commission a custom tailored study for your league, team, company or brand.

SEE THE 2018 SPORTS LOYALTY RANKINGS

Get more information about the 2018 Brand Keys Sports Loyalty Index, or previous years’ results

Contact Us