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It was recently reported that the U.S. automobile sales’ hot streak has cooled. Ford and GM reported declines of 6% and 7% YOY, respectively.

Overall vehicle sales are down nearly 5%, and inventory is taking much, much longer to move off the lot. And sure, the usual summer sales will be held, but today discounts are never enough to engage consumers, no matter what category you’re in.

If, however, an auto brand (or a brand in any other category) can accurately identify their category Ideal, the high-contribution values consumers desire, and can actually measure real consumer expectations, brands will be six times more likely to make a sale

Six time more likely to buy more of your product and service more often. Six times more likely to invest in you if you’re publically traded! And for those of you just interested in the social universe, six time more likely to interact with you socially.

Want to see how predictive metrics can identify the changing Ideals consumers expect from their cars (or any other products or services that are looking for increased sales. And social involvement)? We invite you to read our most recent Admap contribution, “The values that drive car choice.” Our predictive metrics work in any B2C and B2B category.

It was Elon Musk who noted that selling an electric sports car created an opportunity to fundamentally change how customers saw a brand – but only if you were able to meet consumers’ real and unarticulated expectations.

Which is absolutely true.

But it helps tremendously if you can actually measure them.

 


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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