Which Brand Has The Most Loyal Customers?
Share this: Brand Keys just released its 2017 Loyalty Leaders List, an extraordinarily comprehensive and insightful, cross-category perspective of today’s loyalty brandscape. So here’s a question for you. Which brand do you think was #1? Customers named one brand in […]
Read MoreBranding’s Golden Rule: Listen To The Voice-Of-The-Consumer. That’s All We Do.
Share this:Sure, every brand says it does this; that it’s customer-focused and its research always represents the “voice of the customer.” It’s a nice thought but, unfortunately, today most traditional research doesn’t even come close to capturing customer whispers, let […]
Read MoreBrand Success Is Right Around The Corner
Share this:2018 is right around the corner and you never know what’s coming unless you can see around that corner. It could be something critical to your brand’s success but, regrettably, not many brands can see around those corners. Why? […]
Read MoreWhat We Think, We Become. What Your Customers Think Is What The Marketplace Becomes.
Share this:Know these four things, and you will absolutely know what your brand’s customers think. If you know that, you will know the marketplace. You’ll lead it too. 1. What are the four behavioral drivers of loyalty and engagement in […]
Read More2017’s Most Innovative Tech Brands
Share this:The 5th annual survey of consumer perceptions of innovative tech brands, conducted by Brand Keys Inc., (brandkeys.com) New York-based brand loyalty and engagement research consultancy, found consumers’ identification with brands and innovation has continued to broaden. Four new brands […]
Read MoreSmarter Back-to-School Consumers Change Shopping Patterns
Share this:Oh, and there’s a new BTS Sheriff in town and the 23rd annual Brand Keys (www.brandkeys.com), back-to-School survey for households indicates that according to the 8,082 parents polled, they plan to spend more this year, a combination of rising […]
Read MoreChipotle’s Cure for the Norovirus
Share this: Chipotle is reeling from another norovirus outbreak. But according to Chief Marketing and Development Officer, Mark Crumpacker, the right advertising tone (and a new menu item) will be the cure-all. It’s a planned queso rollout. It took Chipotle […]
Read More2017’s Most Patriotic Brands in America As Politics Re-Shape Brands
Share this:The 15th annual Brand Keys survey of American brands (in over 100 categories) has revealed a dramatic shift in consumers’ perceptions of brand “patriotism.” Jeep, Disney, and Levi Strauss continue to top an otherwise dramatically re-drawn list, with brands […]
Read MoreHow to Increase Auto (Or Any Other Category) Sales
Share this:It was recently reported that the U.S. automobile sales’ hot streak has cooled. Ford and GM reported declines of 6% and 7% YOY, respectively. Overall vehicle sales are down nearly 5%, and inventory is taking much, much longer to […]
Read MoreThe Greenest Brands In America
Share this: Tomorrow, April 22nd is the 47th anniversary of Earth Day, so the appropriate time to release our list of the top-25 greenest brands in America. Of 740 brands included in this year’s 22nd annual Customer Loyalty Engagement Index, […]
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