Who Are The 20 Most Innovative Tech Brands?
Share this:Our 6th annual Most Innovative Tech Brands survey found consumers’ identification with brands and innovation continues to broaden and transform categories. The 21st century may not have delivered on the promise of flying cars, but it is clearly meeting […]
Read More“Fake TV News” Engenders More Trust Than The President
Share this:Drawing from our Brand Keys 2018 Customer Loyalty and Engagement Index, (www.brandkeys.com) we examined 150 categories and 1,287 brands to determine how much the single value of “trust” contributed to brand engagement and market success. The category, “Media,” was […]
Read MoreA Postmortem of the Ivanka Brand
Share this:Ivanka Trump announced the death of her brand last week. It was famous (“Thanks, Dad!”), but it wasn’t desired. It was famous, but it wasn’t very big. It was famous, yet it only made a tiny flicker in the […]
Read MoreWhat do you use to fix a broken pizza brand?
Share this:Usually, tomato paste. Unfortunately, better claims notwithstanding, that’s not going to work for Papa John’s founder. Our 2018 Brand Keys Customer Loyalty Engagement Index pizza rankings look like this: Domino’s Papa Murphy’s Pizza Hut Little Caesar’s Papa John’s Chuck […]
Read MoreWhen Category Values Shift, Hope Is Not A Strategy!
Share this:Our 23rd annual Customer Loyalty Engagement Index identified new consumer values that are creating unprecedented shifts in how consumers view categories, compare brands, and buy. And buy again. If you think this is an aberration or an eccentric deviation from the […]
Read MoreYou’re Not a “Classic” Brand Just Because They Can Hum Your Theme Song!
Share this:Remember this? I don’t wanna grow up, I’m a Toys R Us kid There’s a million toys at Toys R us that I can play with. . . From bikes to trains to video games It’s the biggest toy […]
Read MorePolitics and Patriotism. Consumers and Brands.
Share this:So, who do you think is the most patriotic brand and age cohort? Consumers’ top two-box self-assessments (“Extremely” or “Very”) looked like this and were consistent across gender and political affiliation: Baby Boomers 85% Gen X 68% Millennials 53% […]
Read MoreGet It Right and Increase Brand Loyalty By 40%
Share this:Sometimes a new product introduction can help revive a brand where loyalty’s eroded. In fact, more-targeted, new product launches can increase loyalty upwards of 40%, being particularly effective in the fast and fast-casual food categories. But you’ve got to […]
Read MoreAmazon’s Waterloo?
Share this:Ex-Whole Foods CEO John Mackey, warned Amazon that its expansion into grocery would be “Amazon’s Waterloo.” Oops! Not so much. Not only is this more of a “Wellington Victory” for the brand, but the acquisition has forced grocery retailers […]
Read MoreDoes Celebrity Brew Political Ambitions?
Share this:Howard Schultz is leaving Starbucks this month. The company announced he’s “thinking of a wide range of options. . . from philanthropy to public service.” “Public service” has become the code word for “politics.” Will he be missed? Well, […]
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