Why Retail Is So Hard
Share this:You’d think that between the internet, pricing apps, fast-fashion, and just-plain smarter consumers, Retail would have enough to deal with. But no, it’s never that simple. Just when a sector thinks they have it figured out, another paradigm shifts […]
Read MoreAre Demographics Dead?
Share this:Merriam-Webster dictionary defines “demographics” as the statistical characteristics of populations, such as age, gender, education, and income to identify markets. They’re still very useful. Particularly for media targeting, but not so much for marketing any more. A lot of […]
Read MoreSometimes the Business of Brands Is Just Business
Share this:We’re pretty proud of our ability to identify what consumers really expect from brands. More than a year before Amazon bought Whole Foods our brand assessments identified an area of opportunity for them: groceries. So QED. If you want […]
Read MoreWhat’s The Price Of An AR-15 To A Brand?
Share this:Dick’s Sporting Goods announced it was ending sales of assault-style rifles in its stores and websites and they would no longer sell high-capacity magazines or sell guns to anyone under the age of 21, regardless of local laws. Dick’s […]
Read MoreThe House Doesn’t Always Win, But Brand Does
Share this:If you’ve turned into a news junkie since our most recent Presidential election, you probably noticed Las Vegas billionaire casino mogul Steve Wynn stepped down from his post as Republican National Committee finance chairman, a job for which he […]
Read MoreBrands Face Loyalty and Engagement Shifts
Share this:This month we spoke to 50,527 consumers. They were 16 to 65 years of age. They were from all over the United States (9 U.S. Census Regions). They evaluated 761 brands in 84 categories. We used emotional measures and […]
Read MoreThe Economics of Branding
Share this:At Brand Keys we specialize in predictive loyalty and emotional brand engagement metrics. Real loyalty is more than satisfaction or awareness or a willingness to recommend. It’s more than tweets, likes, or shares. Real loyalty is much more, and […]
Read MoreGetting Your Brand Chosen
Share this:“You Are Not In Business To Be Noticed, You Are In Business To Be Chosen.” As good researchers, we always give attribution. It was Sam Walton who said that and it is as true today as it was when […]
Read MoreA Brand New View of Your Brand
Share this:All you have to do is to look at the marketplace to see that the velocity of brand growth has slowed in virtually every category you’d care to name. We predicted this trend back in 2010. At the same […]
Read More11 Brand Marketing Trends for 2018
Share this:“Legends of prediction are common throughout the spectrum of mankind. Gods speak, spirits speak, and computers speak,” author Ursula Le Guin wrote. What she missed, however, were consumers. Consumers speak too. Volumes if you know how to listen. Predictive […]
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