How to Increase Auto (Or Any Other Category) Sales
Share this:It was recently reported that the U.S. automobile sales’ hot streak has cooled. Ford and GM reported declines of 6% and 7% YOY, respectively. Overall vehicle sales are down nearly 5%, and inventory is taking much, much longer to […]
Read MoreThe Greenest Brands In America
Share this: Tomorrow, April 22nd is the 47th anniversary of Earth Day, so the appropriate time to release our list of the top-25 greenest brands in America. Of 740 brands included in this year’s 22nd annual Customer Loyalty Engagement Index, […]
Read MoreBaseball Makes A Comeback: National Pastime Is #1 In Fan Loyalty
Share this: Yesterday was Major League Baseball’s Opening Day. It’s always a big moment, but this year it’s considerably bigger. Based on the 25th annual Sports Fan Loyalty Index from Brand Keys, the New York-based brand engagement and customer loyalty […]
Read MoreLG Gets Smart About Smartphones
Share this:OK, that any list of smartphones starts with Apple and Samsung is a given. LG, on the other hand, ranks 5th on our 2107 Customer Loyalty Engagement Index, with this year’s list looking like this: Apple Samsung HTC Moto […]
Read MoreWhat Value Does A Fashion Brand Add?
Share this:OK, let’s say you have a 100% cotton dress shirt. It was probably made in China or Indonesia or one of the 5 factories turning out virtually everything these days. As is, it’s going to sell at retail for […]
Read MoreWhat’s In A Name?
Share this:Shakespeare answered that question with, “That which we call a rose by any other name would smell as sweet.” Well, that was then, but today that question has taken on new import. For brands the question is will a […]
Read MoreEmotional Engagement and the Academy Awards: Odds of Winning
Share this: The concept of emotional engagement is pretty straightforward. Consumers have an Ideal for every product and service – including entertainment and experiential events – and, particularly, movies. Ultimately, emotional engagement is the yardstick consumers use to measure brands […]
Read MoreBrand Disengagement Is A Death Sentence: Why Sears Sold Craftsman
Share this:Don’t know if you missed it, but struggling retailer Sears was forced to sell its 90-year-old Craftsman brand to Stanley Black & Decker. Sears got either $775 million or $900 million for it depending upon the source, which may […]
Read MoreBrand Loyalty In America Today
Share this: Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index® (CLEI). Brand engagement is a measure of how well a brand meets expectations that […]
Read MoreA Retrospective View of Predicted Trends For 2017
Share this:If the title for this year’s Brand Keys Trends for 2017 seems a bit contradictory, think about the two biggest questions being raised just as we enter the New Year: “How did we get here and how did researchers […]
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