Amazon’s Waterloo?
Share this:Ex-Whole Foods CEO John Mackey, warned Amazon that its expansion into grocery would be “Amazon’s Waterloo.” Oops! Not so much. Not only is this more of a “Wellington Victory” for the brand, but the acquisition has forced grocery retailers […]
Read MoreDoes Celebrity Brew Political Ambitions?
Share this:Howard Schultz is leaving Starbucks this month. The company announced he’s “thinking of a wide range of options. . . from philanthropy to public service.” “Public service” has become the code word for “politics.” Will he be missed? Well, […]
Read MoreEmailing Can Be Bad For A Brand’s Health
Share this:Email marketers claim that emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living after all. What Brand Keys does for a living, on the other hand, is ensure that brands […]
Read MoreMillennials Share, But Boomers Buy
Share this:If you think all the Baby Boomers are retiring, it might be wise to keep in mind that Baby Boomers have a different philosophical view when it comes to “retirement.” Maybe that’s because the average Baby Boomer feels nine […]
Read MoreThe Secret of Victoria’s Secret’s Sag
Share this:If you ask leading questions whereby respondents tell you what they say they think, instead of telling you what they really think, the result will be unfavorable scores. Oh, and you can’t blame #MeToo for everything. Read more here […]
Read MoreWhy Retail Is So Hard
Share this:You’d think that between the internet, pricing apps, fast-fashion, and just-plain smarter consumers, Retail would have enough to deal with. But no, it’s never that simple. Just when a sector thinks they have it figured out, another paradigm shifts […]
Read MoreAre Demographics Dead?
Share this:Merriam-Webster dictionary defines “demographics” as the statistical characteristics of populations, such as age, gender, education, and income to identify markets. They’re still very useful. Particularly for media targeting, but not so much for marketing any more. A lot of […]
Read MoreSometimes the Business of Brands Is Just Business
Share this:We’re pretty proud of our ability to identify what consumers really expect from brands. More than a year before Amazon bought Whole Foods our brand assessments identified an area of opportunity for them: groceries. So QED. If you want […]
Read MoreWhat’s The Price Of An AR-15 To A Brand?
Share this:Dick’s Sporting Goods announced it was ending sales of assault-style rifles in its stores and websites and they would no longer sell high-capacity magazines or sell guns to anyone under the age of 21, regardless of local laws. Dick’s […]
Read MoreThe House Doesn’t Always Win, But Brand Does
Share this:If you’ve turned into a news junkie since our most recent Presidential election, you probably noticed Las Vegas billionaire casino mogul Steve Wynn stepped down from his post as Republican National Committee finance chairman, a job for which he […]
Read More
Recent Comments