Share this: The Brand Keys 2015 Back-to-School spending report card is in and households with school-age children (pre-school through 12th grade) do not plan to spend more this year on back-to-school supplies than they did last year, indicating an anticipated […]Read More
Share this: You can’t have missed the fact that the big differentiator these days for smartphones has become the camera. Consumers have traded last-century digital compact cameras for smartphones. In fact, some of the smartphone ads and commercials focus more […]Read More
Share this:If you’ve followed the McDonald’s debacle for the past year you can’t have missed the fact that the company woke up late to the fact that consumer values had shifted. Away from fat/salty/fast/dollar-menu food to brands that were seen […]Read More
Share this:This past January Brand Keys announced the top brands that 36,605 US consumers found to be most emotionally engaging. That meant consumers saw those brands as best meeting their very high expectations. It also meant that those brands were […]Read More
Share this:There’s a saying that goes, “old poker players never die, they just shuffle away.” Today the same might be said for some retailers too. Why? Well, in recent years many retailers have eschewed a differentiating brand strategy for gambling. […]Read More
An Educated Consumer May Have Been Sy Syms’ Best Customer, But Today They’re More Difficult To Engage!
Share this:The 2014 Brand Keys Back-to-School report card is in: households with school-aged children (pre-school through 12th grade) plan on spending more – an increase of 9%, and an average spend of $655.00. That’s according to 8,300 families with interviews collected […]Read More
Share this:Procter & Gamble announced it’s cleaning house. It plans to dump, er, divest 70 to 80 brands so, according CEO A.G. Lafley, P&G can “create a faster growing, more profitable company that is simpler to operate.” Well, fewer brands […]Read More