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The annual Brand Keys Customer Loyalty Engagement Winners are those brands best able to engage consumers and create loyal customers. Initiated in 1997, the Brand Keys Customer Loyalty Engagement Index is fielded annually in the spring and fall. The current Index examines customers' relationships with 518 brands in 71 categories.
The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits. These drivers not only define how the consumer will view the category, compare offerings, and, ultimately, buy, but also identify the expectations the consumer holds for each driver. The brand whose drivers come closest to meeting (or even exceeding) those of the category Ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months.
To learn more about the Brand Keys Customer Loyalty Engagement Index, click here. If you'd like information about previous years' Brand Keys Customer Loyalty Engagement Index, contact Leigh Benatar at 212-532-6028 on extension 15 or at leighb@brandkeys.com.
In 2007, Brand Keys introduced the Brand Keys Customer Loyalty Insights Reports. To learn more about the Customer Loyalty Insights Reports, click here or call Leigh Benatar at 212-532-6028 on extension 15.
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2010 Brands Listed by CategoryThis year's category winners are listed in RED. |
Airline JetBlue Southwest
Midwest
Delta Continental Northwest
American
US Airways United |
Allergy Medicine (OTC) Tylenol Claritin
Benadryl Sudafed
Zyrtec Chlor-Trimeton | Athletic Footwear New Balance/Nike (tie) Air Jordan Adidas
Asics Reebok Skechers
Fila | Automotive Hyundai Toyota
Subaru
Ford
Saab
BMW
Mercedes Audi Honda
Volkswagen
Kia
Nissan
Mitsubishi Jeep
Mazda Chevrolet Volvo Chrysler General Motors |
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Bank Wells Fargo
Bank of NY JPMorgan Chase PNC Wachovia
Bank of America Citi | Beer (Light) Coors Light Miller Lite Bud Light Michelob Light Amstel Light | Beer (Regular) Budweiser Sam Adams Heineken
Miller Genuine
Coors Corona Beck's Michelob |
Bottled Water
Aquafina/San Pellegrino (tie)
Fiji Poland Spring
Dannon
Volvic
Arrowhead
Saratoga
Perrier
Crystal Geyser
Acqua Panna
Evian
Deer Park
Dasani |
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Bottled Water (Enhanced)
Vitamin Water
Activate Nestle Pure Life
Penta
Smart Water |
Breakfast Cereal: Adults
Cheerios
Kix
Honey Nut Cheerios
Frosted Mini Wheats Raisin Bran
Special K
Honey Bunches of Oats
Corn Flakes
Post Grape-Nuts
Post Raisin Bran Fiber One
Chex
Rice Krispies |
Breakfast Cereal: Kids
Lucky Charms Frosted Flakes
Cocoa Puffs
Trix
Cap'n Crunch
Wheaties Froot Loops Honey Grahams |
Car Insurance
Allstate
Progressive
GEICO State Farm
Nationwide |
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Car Rental
Avis
Hertz Enterprise
National Budget
Dollar
Alamo |
Casual Dining
IHOP Olive Garden
TGI Friday's
Ruby Tuesday's
Red Lobster Applebee's Outback Arby's
Hooters
Chili's |
Clothing Catalogues J. Crew
Lands' End L.L. Bean Eddie Bauer Chadwicks of Boston Coldwater Creek
Sears |
Coffee
Dunkin' Donuts
Starbucks
McDonald's
Krispy Kreme
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Computer (Laptop) Apple Dell
Samsung
Sony VAIO
HP
Acer
Toshiba Fujitsu
Lenovo Gateway Compaq
NEC
Panasonic |
Computer (Netbook)
Acer/Samsung (tie)
Toshiba
HP
Gateway
Dell
Lenovo Apple Air Nokia
Sony VAIO |
Cosmetics (Luxury)
Estee Lauder
Clinique
Chanel
Lancome
Shiseido |
Cosmetics (Mass Merchandiser)
Mary Kay
Maybelline
L'Oreal
CoverGirl
Revlon
Max Factor
Neutrogena Avon
Almay Sephora
Rimmel Coty |
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Credit Card
American Express/Discover (tie)
Visa
Capital One MasterCard |
Digital SLR Cameras
Canon/Nikon (tie)
Fuji
Panasonic
Sony
Olympus
Pentax |
Digital Point & Shoot Cameras
Kodak/Canon (tie)
Nikon Fuji
Panasonic Casio
Sony Olympus
Pentax |
DVD Players Samsung
Sony
Toshiba
Phillips
Sharp JVC Pioneer
Panasonic |
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Energy Provider
PSE&G
PECO Excelon Conectiv
N-Star
Northeast
National Grid
Con Edison |
Evening News Show
CBS
ABC
NBC
MSNBC
CNN
FOX |
Gasoline
BP
Texaco
Sunoco Chevron
Mobil Exxon Shell |
Hair Color
Clairol/L'Oreal (tie)
Garnier
Revlon |
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HDTV (LCD) Samsung/Sony (tie) LG Sharp
JVC
Toshiba
Mitsubishi
Vizio Panasonic Hitachi
Phillips RCA | HDTV (Plasma) Samsung
LG
Sony Pioneer
Hitachi Toshiba
Philips
Panasonic Insignia | Hotel (Luxury) Inter-Continental W Hotels
Fairmont Ritz-Carlton | Hotel (Upscale) Embassy Suites Hyatt Marriott
Hilton Radisson Swissotel Sheraton
Wyndham Doubletree
Westin |
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Hotel (Midscale) Best Western Comfort Inn Ramada
Hampton Inn Holiday Inn | Hotel (Economy) Days Inn Travelodge Econo Lodge Motel 6 | Insurance Company NY Life
MetLife
The Hartford AXA ING
Travelers Prudential Aetna |
IT Solutions Provider Accenture
Cisco
HP IBM Dell
Oracle Microsoft |
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Laundry Detergent Tide Cheer
Wisk
Gain All Purex Era Arm & Hammer Bold |
Long Distance Phone Service Verizon AT& T Sprint MCI Qwest | Major Sports League NFL/MLB (tie) NBA NHL |
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MFP Office Copier Konica Minolta/ Canon (tie) Xerox Ricoh Panasonic
HP Sharp Epson |
Moisturizing Skincare (Luxury) Clinique
Estee Lauder Elizabeth Arden
Lancome Shiseido Chanel Clarins |
Moisturizing Skincare (Mass Merchandiser) Mary Kay L'Oreal
Aveeno
Eucerin Neutrogena
Vaseline
Garnier
Oil of Olay Nivea Ponds |
Morning News Show Today Show (NBC) Good Morning America (ABC) Fox & Friends (FOX) American Morning (CNN) Early Show (CBS) |
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Mutual Fund Vanguard Putnam American Funds Fidelity Janus
T.Rowe Price |
Online Books & Music Amazon.com BarnesandNoble.com Buy.com
Overstock.com |
Online Brokerage Scottrade.com
OPtions Xpress
Wells Fargo
Fidelity.com
Schwab.com ETrade.com TDAmeritrade.com MerillLynch.com | Online Travel Expedia/Kayak (tie)
CheapTickets
Orbitz
Priceline Travelocity Fodors Hotels.com |
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Pain Reliever (OTC) Advil Tylenol Aleve
Excedrin Bayer St. Joseph's Motrin | Paper Towels 7th Generation/ Bounty (tie)
Viva
Basic
Brawny Scott Mardi Gras |
Parcel Delivery
FedEx UPS US Postal Service | Pasta Sauce Barilla Classico
Colavita Newman's Own Rao's
Healthy Choice
Emeril's
Ragu Buitoni
Progresso
Prego
Hunt's |
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Pet Food - Canned (Cats) Hills/Purina (tie) Iams Whiskers Fancy Feast Friskies Meow Mix 9Lives | Pet Food - Canned (Dogs) Purina One
Pedigree Alpo
Hills
Gravy Train Iams Kibbles 'n Bits |
Pizza Domino's Pizza Hut Papa John's
Little Caesars Godfather's
Round Table Chuck E. Cheese |
Printers HP Lexmark Samsung
Canon Dell
Epson Brother |
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Quick-Serve Restaurant McDonald's Subway
Burger King Quiznos KFC Wendy's Hardee's Jack in the Box
Taco Bell |
Retail Store (Apparel) J. Crew
Victoria's Secret H&M
Abercrombie & Fitch
Gap
American Eagle Outfitters Aeropostale PacSun Old Navy |
Retail Store (Department) Kohl's/T.J. Maxx (tie) Macy's
Marshalls Sears Dillard's JCPenney |
Retail Store (Discount) Walmart Target Kmart |
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Retail Store (Electronics) Best Buy Radio Shack |
Retail Store (Home Improvement) Home Depot Ace Lowe's
True Value |
Retail Store (Office Supply) Staples Office Depot OfficeMax |
Retail Store (Price Clubs) Sam's Club Costco BJ's |
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Search Engine Google/Bing (tie) MSN AOL Netscape ASK Altavista
Yahoo |
Smart Phone Apple Samsung Blackberry Nokia LG Palm
Motorola |
Soft Drink (Diet) Diet Pepsi Diet Coke Diet 7-UP Diet Dr. Pepper |
Soft Drink (Regular) Pepsi Mountain Dew Coca-Cola 7-UP Dr. Pepper |
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Toothpaste Tom's of Maine Crest Colgate Arm & Hammer Listerine Ultra Brite Aim Sensodyne Aquafresh |
Vodka Grey Goose
Belvedere
3 Olives
Ketel One Rain Chopin
Skyy
Jewel of Russia Ciroc
Stolichnaya
Absolut
Vox Finlandia Smirnoff |
Wireless Handset
Samsung LG Sony Ericsson Motorola
Nokia
Sanyo Panasonic |
Wireless Phone Service AT& T Wireless Verizon Wireless Sprint PCS T-Mobile |