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  2009  2008

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2009 Brand Keys Customer Loyalty Engagement Index

The annual Brand Keys Customer Loyalty Engagement Winners are those brands best able to engage consumers and create loyal customers. Initiated in 1997, the Brand Keys Customer Loyalty Engagement Index is fielded annually in the spring and fall. The current Index examines customers' relationships with 444 brands in 63 categories.

The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits.

These drivers not only define how the consumer will view the category, compare offerings, and, ultimately, buy, but also identify the expectations consumer hold for each driver. The brand whose drivers come closest to meeting (or even exceeding) those of the category Ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months.

To learn more about the Brand Keys Customer Loyalty Engagement Index, click here. If you'd like information about previous years' Brand Keys Customer Loyalty Engagement Index, contact Leigh Benatar at 212-532-6028 on extension 15 or at leighb@brandkeys.com.

In 2007, Brand Keys introduced the Brand Keys Customer Loyalty Insights Reports. To learn more about the Customer Loyalty Insights Reports, click here or call Leigh Benatar at 212-532-6028 on extension 15.

2009 Brands Listed by Category

This year's category winners are listed in RED.

Airline
JetBlue/Southwest (tie)
Delta
American/Continental (tie)
Northwest/US Airways (tie)
United
Allergy Medicine (OTC)
Tylenol/Zyrtec (tie)
Benadryl/Claritin (tie)
Sudafed
Chlor-Trimeton
Athletic Footwear
Nike
Air Jordan
New Balance
Adidas
Reebok
Fila/Skechers (tie)
Automotive
Toyota
BMW/Mercedes (tie)
Subaru
Honda/Jeep/Nissan (tie)
Hyundai/Saab/Volkswagen (tie)
Chevrolet
Chrysler/Kia/Volvo (tie)
Ford
General Motors

Bank
Bank of America
JP Morgan Chase
Wells Fargo/Bank of NY (tie)
PNC
Wachovia
Washington Mutual
Citi
Beer (Light)
Coors Light
Miller Lite
Bud Light
Amstel Light
Michelob Light
Beer (Regular)
Sam Adams
Budweiser
Heineken
Corona
Miller Genuine Draft
Coors
Beck's
Michelob
Bottled Water
Aquafina
Fiji
Poland Spring
Dannon/Volvic (tie)
Arrowhead
Evian
Deer Park
Dasani
Vitamin Water

Breakfast Cereal: Adults
Cheerios
Special K
Honey Bunches of Oats
Corn Flakes/Raisin Bran (tie)
Post Grape-Nuts
Fiber One/Post Raisin Bran (tie)
Rice Krispies
Chex
Breakfast Cereal: Kids
Frosted Flakes
Froot Loops
Honey Grahams
Lucky Charms
Wheaties
Cap'n Crunch
Car Insurance Company
Allstate
GEICO
State Farm
Nationwide
Progressive
Casual Dining
Olive Garden
Chili's
Outback
Applebee's/Hooters (tie)
IHOP/Red Lobster/TGI Friday's (tie)
Ruby Tuesday's
Arby's

Clothing Catalogues
J. Crew
L.L. Bean
Eddie Bauer
Lands' End/Spiegel (tie)
Chadwicks of Boston/Sears (tie)
Coldwater Creek
Coffee
Dunkin' Donuts
McDonald's
Starbucks
Krispy Kreme
Computer
Apple
Dell
Gateway
Fujitsu/HP (tie)
Sony VAIO/Toshiba (tie)
Lenovo
Compaq/NEC/Panasonic (tie)
Cosmetics (Luxury)
Estee Lauder
Clinique/Lancome (tie)
Chanel
Shiseido

Cosmetics (Mass Merchandiser)
Mary Kay
Maybelline
L'Oreal
Max Factor
CoverGirl/Revlon (tie)
Neutrogena
Avon
Sephora
Rimmel
Almay
Coty
Credit Card
Discover
Capital One
Visa
American Express/MasterCard (tie)
Digital SLR Cameras
Canon
Nikon
Panasonic
Fuji/Sony (tie)
Olympus
Pentax
Digital Point & Shoot Cameras
Kodak
Canon
Fuji
Nikon/Panasonic (tie)
Casio
Olympus/Pentax/Sony (tie)

DVD
Players

Samsung
Phillips/Sony (tie)
JVC /Toshiba (tie)
Pioneer
Panasonic /Sharp (tie)
Energy
Provider

PSE&G
PECO
Excelon
Conectiv/N-Star/ Northeast Utilities (tie)
National Grid
Con Edison
Evening News Show
ABC
NBC
CNN/FOX/MSNBC (tie)
CBS
Gasoline
BP
Sunoco
Texaco
Chevron
Exxon/Mobil (tie)
Shell

HDTV (LCD)
Samsung
Sony
Sharp
Panasonic
Hitachi/JVC/Toshiba (tie)
RCA
HDTV (Plasma)
Samsung
Panasonic
Pioneer
Toshiba
LG/Sony (tie)
Hitachi/Philips (tie)
Hotel (Luxury)
W Hotels
Fairmont
Ritz-Carlton
Inter-Continental
Hotel (Upscale)
Embassy Suites
Hyatt
Marriott
Hilton/Radisson (tie)
Swissotel
Sheraton/Wyndham (tie)
Doubletree/Westin (tie)

Hotel (Midscale)
Comfort Inn
Best Western
Hampton Inn
Ramada
Holiday Inn
Hotel (Economy)
Days Inn
Travelodge
Econo Lodge
Motel 6
Insurance Company
NY Life
AXA/The Hartford/MetLife (tie)
ING/Travelers (tie)
Prudential
Aetna
Laundry Detergent
Tide
Cheer
All
Purex
Wisk
Arm & Hammer
Bold
Gain
Era

Long Distance
Phone Service

Verizon
AT& T
Sprint
MCI
Qwest
Major Sports League
NFL
NBA
MLB
NHL
Moisturizing Skincare (Luxury)
Estee Lauder/Shiseido (tie)
Lancome
Elizabeth Arden
Clinique
Clarins
Chanel
Moisturizing Skincare (Mass Merchandiser)
Aveeno/Mary Kay (tie)
Eucerin
L'Oreal/Vaseline (tie)
Neutrogena
Nivea
Garnier/Oil of Olay (tie)
Ponds

Morning News Show
Today Show (NBC)
Good Morning America (ABC)
Fox & Friends (Fox Cable News)
American Morning (CNN)
Early Show (CBS)
Mutual Fund
American Funds
T.Rowe Price
Vanguard
Fidelity
Janus
Putnam
MFP Office Copier
Konica Minolta
Canon
Xerox
Ricoh
Panasonic
Sharp
HP
Epson
Online Books & Music
Amazon.com
BarnesandNoble.com
Buy.com

Online Brokerage
Scottrade.com
Fidelity.com
TDAmeritrade.com
ETrade.com
Schwab.com
MerillLynch.com
Online Travel
Expedia
Orbitz
CheapTickets/Travelocity/Priceline (tie)
Fodors
Hotels.com
Kayak
OTC Pain Reliever
Advil
Tylenol
Aleve/Excedrin (tie)
Bayer
Motrin
St. Joseph's
Paper Towels
Bounty/Viva (tie)
Brawny
Basic/Scott (tie)
Mardi Gras

Parcel Delivery
FedEx
UPS
US Postal Service
Pet Food - Canned (Cats)
Iams
Hills/Purina (tie)
Whiskers
Fancy Feast
Friskies
Meow Mix
9Lives
Pet Food - Canned (Dogs)
Pedigree
Alpo/Hills/Purina One (tie)
Iams
Gravy Train/Kibbles 'n Bits (tie)
Pizza
Domino's
Pizza Hut
Papa John's
Godfather's/Little Caesars/Round Table (tie)
Chuck E. Cheese

Quick-Serve Restaurant
McDonald's
Subway
Quiznos
Burger King
KFC /Wendy's (tie)
Hardee's
Jack in the Box/Taco Bell (tie)
Rental Car
Avis
Hertz
Enterprise
National
Budget
Dollar
Alamo
Retail Store (Apparel)
J. Crew
Aeropostale
H&M
Victoria's Secret
PacSun
Old Navy
American Eagle Outfitters
Abercrombie & Fitch
The Gap
Retail Store (Discount)
Walmart
Target
Costco
Kmart

Retail Store (Department)
Kohl's
Macy's
Sears
Dillard's
Marshall's
JCPenney
Retail Store (Electronic)
Best Buy
Radio Shack
Circuit City
Retail Store (Office Supply)
Staples
Office Depot
OfficeMax
Retail Store (Home Improvement)
True Value
Ace
Home Depot/Lowe's (tie)

Search Engine
Google
AOL
MSN
Netscape
ASK
Altavista/Yahoo (tie)
Soft Drink (Diet)
Diet Pepsi
Diet Coke
Diet 7-UP
Diet Dr. Pepper
Soft Drink (Regular)
Pepsi
Mountain Dew
Coca-Cola
7-UP
Dr. Pepper
Toothpaste
Tom's of Maine
Crest
Colgate
Arm & Hammer
Listerine
Ultra Brite
Aim
Aquafresh
Sensodyne

Vodka
Grey Goose
Rain
Chopin/Jewel of Russia (tie)
Ketel One/Skyy (tie)
3 Olives
Ciroc/Stolichnaya/Vox (tie)
Absolut/Belvedere (tie)
Finlandia/Smirnoff (tie)
Wireless Handset
iPhone/Samsung (tie)
Blackberry
LG
Sanyo
Sony Ericsson
Nokia/Palm (tie)
Motorola
Panasonic
Siemens
Wireless Phone Service
Verizon Wireless
AT& T Wireless
Sprint PCS
T-Mobile

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