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About Robert Passikoff

Robert Passikoff is Founder & President of Brand Keys, Inc., the author of two books, and a sought-after speaker and thought leader on engagement and loyalty. Dr. Passikoff has 35 years of agency and client experience in all phases of strategic brand planning for a wide variety of B2B and B2C product and service categories.

An Educated Consumer May Have Been Sy Syms’ Best Customer, But Today They’re More Difficult To Engage!

The 2014 Brand Keys Back-to-School report card is in: households [...]

By |2014-08-23T18:34:11+00:00August 23, 2014|Consumer Goods|Comments Off on An Educated Consumer May Have Been Sy Syms’ Best Customer, But Today They’re More Difficult To Engage!
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