2012 Brand Keys Customer Loyalty Engagement Index
The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits.
These drivers not only define how the consumer will view the category, compare offerings, and, ultimately, buy, but also identify the expectations the consumer holds for each driver. The brand whose drivers come closest to meeting (or even exceeding) those of the category Ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months.
To learn more about the Brand Keys Customer Loyalty Engagement Index, click here.
This year’s Customer Loyalty Engagement Index examines customers’ relationships with 598 brands in 83 categories. To request a copy of the 2012 Customer Loyalty Winners, please click here.
If you’d like information about previous years’ Brand Keys Customer Loyalty Engagement Index, contact Leigh Benatar at 212-532-6028 on extension 15 or at leighb@brandkeys.com.
In 2007, Brand Keys introduced the Brand Keys Customer Loyalty Insights Reports. For more information about the Customer Loyalty Insights Report for your brand, contact Leigh Benatar at 212-532-6028, extension 15, or email him at leighb@brandkeys.com.
