Brand Keys

CUSTOMIZED BRAND KNOWLEDGE & METRICS

Position your brand for success with custom predictive solutions to help you develop, position, and grow your brand.

MEDIA & TOUCHPOINT OPTIMIZATION

Plan, test, measure and optimize your brand’s strategies for current and future marketing investments.

TRACKING & MARKETPLACE METRICS

Optimize existing research efforts and predict customer values 12 to 18 months ahead of traditional marketing measures.

Digital Strategy That Resonates

Make informed investments. Identify platform-specific messaging and media placements that drive the most sales across each digital channel.

Marketing Accountability & ROI

Calculate your brand’s return on brand equity (ROE) as a parallel measure to your company’s P/E ratio.

Syndicated Studies

Get leading insights with Brand Keys’ syndicated studies. The breadth of our research spans across industries from fashion and digital platforms to sports and retailers.

Making Loyalty Happen

Today’s consumers no longer behave the way they “say” they will. Why? Because today the brand engagement, bonding, and loyalty process is more emotional than rational.

At Brand Keys, we specialize in customer loyalty and engagement research, providing brand equity metrics that accurately predict future, in-market consumer behavior that correlates with sales and profitability. And we have the case studies to prove it.

Our approach uncovers and quantifies the rational and the emotional motivations behind consumers’ decisions in your category. We enable you to make more brilliant brand decisions by helping you to:

Anticipate Customer Desires

Make your brand more desirable by anticipating unmet needs and expectations, ahead of your competitors.

Understand Loyalty Drivers

Act strategically and implement marketing based on future-trending insights.

Make Smart Marketing Decisions

Measure Return-On-Investment of all media and marketing initiatives – in advance of spend.

Brand Keys Syndicated Studies

Gain insights and identify opportunities with Brand Keys’ syndicated studies.
Our research draws a detailed picture of the category drivers that engage
customers, engender loyalty and drive real profits for your brand.

Click on the titles below to view our syndicated studies

Brands and Clients

Brand Keys, Inc. has been providing proprietary brand equity and customer loyalty metrics
to Fortune 500 companies for the past 30 years, across more than 30 countries.

A few of the brands we’ve helped

It’s tempting to think of advertising as requiring a trade-off, that it is impossible to both bring attention to a message and

sell something. But it’s not impossible. It’s just hard.
Robert Passikoff - President and Founder, Brand Keys, Inc.
Clear vision in strategic and brand planning is critical. But for too many brands, the emotional view is out of focus.

Only brands that can adjust their lens to consumer point of view will, in the end, see straight.
Robert Passikoff - President and Founder, Brand Keys, Inc.
It is a capital mistake to make empirical generalizations before one has data.

Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.
Robert Passikoff - President and Founder, Brand Keys, Inc.
Loyalty always translates into profitability – no matter what language you speak.

Robert Passikoff - President and Founder, Brand Keys, Inc.
A brand should always know its core values and meaning, and believe in their proposition well enough

to convincingly articulate it to consumers.
Robert Passikoff - President and Founder, Brand Keys, Inc.
If you know what really matters to consumers, nothing else matters.

If you don’t know what matters to consumers, nothing else matters.
Robert Passikoff - President and Founder, Brand Keys, Inc.