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“Legends of prediction are common throughout the spectrum of mankind. Gods speak, spirits speak, and computers speak,” author Ursula Le Guin wrote. What she missed, however, were consumers. Consumers speak too. Volumes if you know how to listen.

Predictive brand loyalty and engagement metrics allow marketers to more accurately decipher consumers’ words, emotions and expectations, aspirations and inclinations, propensities and passions. Happily all those allow us to predict behaviors in the marketplace, which Brand Keys (brandkeys.com) has been doing for over three decades.

This year’s insights are based on over 100,000 psychological assessments that measure the direction and velocity of category and consumer values – 12 to 18 months in advance of the marketplace. That permits us to also identify future trends, and have done so with uncanny accuracy.

This year we’ve identifed11 trends that will have direct consequences to the success – or failure – of 2018 branding and marketing initiatives. To view them, click here.

 


Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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